Camel cigarettes in Switzerland: varieties, prices and strength

Camel cigarettes are among the best-known cigarette brands in the world. Since 1913 the brand has stood for a distinctive, mild and spicy tobacco taste based on Virginia and Burley tobacco. In Switzerland, Camel sits in the mid to upper price range and enjoys cult status. Here you'll find all Camel varieties, current Swiss prices, nicotine content and rolling tobacco options at a glance.

History & tradition of the Camel brand

Camel was launched in the USA in 1913 by R.J. Reynolds and was one of the first cigarette brands to use a blend of Virginia and Burley tobacco, the so-called "American Blend". The iconic camel on the pack, inspired by a real dromedary named "Old Joe", quickly became a trademark recognised worldwide.

Camel was a pioneer in several areas: the brand was one of the first to introduce filter cigarettes on a large scale and set standards in the industry with legendary advertising campaigns. Today Camel is distributed by Japan Tobacco International (JTI) and is one of the best-selling mid-price brands in Switzerland.

All Camel varieties at a glance

Camel offers a wide range, from the strong Original to the ultra-light variant. All varieties are based on the typical American Blend, a mix of Virginia, Burley and Oriental tobaccos.

Strong: the original

Camel Filters (without filter)

The classic since 1913. Full-bodied, spicy taste with the typical American Blend character. In Switzerland the unfiltered version is also available, for purists.

Medium: best-seller

Camel Gelb (Yellow)

The most popular Camel variant in Switzerland. Smooth aroma with medium strength: balanced, approachable and with the characteristic, slightly sweet Camel taste.

Light: popular

Camel Blau (Blue)

The mild version of the classic. A lighter smoke with reduced nicotine content, but still with the typical Camel character.

No additives

Camel Essential

Camel without additives, also known as "Camel Natural Flavor". Pure tobacco taste with no artificial flavourings. For anyone who prefers an unadulterated smoke.

Ultra-light

Camel Silver

The lightest Camel variant with a very smooth smoke profile. Minimal nicotine content with the same Camel aroma, for smokers who like it especially mild.

Flavour capsule

Camel Crush / Activate

Modern variant with one or two flavour capsules in the filter. Squeeze to release an intense menthol or fruit flavour. That way you can switch flexibly between classic and flavoured.

Nicotine content & strength of Camel varieties

Camel cigarettes are known for their balanced tobacco blend without bitterness: slightly sweet, spicy and with a smooth draw. Here are the approximate strength values of the different variants:

Variety Nicotine (mg) Tar (mg) Strength
Camel Filters (without filter) 1.0 12 Strong
Camel Gelb (Yellow) 0.7 8 Medium
Camel Essential 0.6 7 Medium (no additives)
Camel Blau (Blue) 0.5 6 Light
Camel Crush / Activate 0.5 6 Light + flavour
Camel Silver 0.3 4 Ultra-light

Note: exact values may vary depending on batch and country of production. Figures based on manufacturer information.

Camel prices in Switzerland (2026)

Camel is priced in the mid-range: cheaper than premium brands like Dunhill, but a little above pure discount cigarettes.

Single pack (20 cigarettes)

CHF 9.50 to 10.50

Carton (10 packs)

CHF 92 to 105

Rolling tobacco (30g pouch)

CHF 9.00 to 10.50

Prices vary depending on the point of sale. Denner, Coop and petrol stations regularly run Camel promotions, especially on cartons. If you compare carton prices, you save CHF 0.50 to 1.00 per pack.

Camel rolling tobacco (RYO)

Besides ready-made cigarettes, Camel also offers fine-cut tobacco for rolling your own. Camel tobacco comes in several variants, including Camel Gelb tobacco for medium strength and Camel Blue tobacco for milder rolling. Available as a 30g pouch or in a larger 400g tub.

Hand-rolled cigarettes are much cheaper than ready-made packs. Camel tobacco works well both with rolling machines and by hand. If you want Swiss quality for your rolling tobacco, the Heimat RYO tobaccos offer field-fresh fine cut from controlled Swiss cultivation.

Where to buy Camel cigarettes?

Camel is available all over Switzerland: at kiosks and tobacconists, in supermarkets (Denner, Coop, Spar), at petrol stations (Avec, Coop Pronto, Shell) and in online shops with age verification. Most points of sale carry at least the Gelb, Blau and Filters varieties. Special variants such as Essential or Crush are most reliably in stock at specialist tobacconists. For current Camel deals, it's worth checking the Denner and Coop flyers.

How does Camel compare with other American Blend brands? Our guide to Chesterfield cigarettes covers the varieties, strength and origins of the Philip Morris International brand. And if you want to know how Camel differs from Lucky Strike, our guide to the brand with the red circle has you covered.

A Swiss alternative: Heimat cigarettes & CBD pre-rolls

Do you smoke Camel because you like its straightforward, characterful taste? Then you should get to know Heimat. While Camel relies on the American Blend, Heimat takes a different path: 100% Swiss tobacco from the Lake Constance region, processed in our own manufactory, completely free of artificial additives. Similar to Camel Essential, but consistently Swiss Made.

Mild & balanced

Heimat Original Hell

Comparable to Camel Gelb. 100% Swiss tobacco, no additives, Swiss Made.

View now

Stronger character

Heimat Original Dunkel

Comparable to Camel Filters. Full-bodied taste from 100% Swiss-grown tobacco.

View now

Tobacco-free

CBD Pre-Rolls Hanf Pur

Europe's first pure CBD pre-rolls. Swiss hemp flowers, no tobacco, no nicotine.

View now

FAQ about Camel cigarettes

The best-seller is Camel Gelb (Yellow) with medium strength. Camel Blau, Camel Filters and Camel Essential are also available at most points of sale.
A pack of 20 Camel cigarettes currently costs about CHF 9.50 to 10.50 in Switzerland. A carton of 10 packs costs around CHF 92 to 105, depending on the point of sale.
Camel was introduced in the USA in 1913 by R.J. Reynolds. Outside the USA, including in Switzerland, the brand is distributed by Japan Tobacco International (JTI).
Camel Gelb has a fuller aroma, Camel Blau tastes milder. Both are based on the typical American Blend of Virginia and Burley tobacco.
Yes. Camel offers fine cut for rolling your own, for example in a 30g pouch. If you're looking for Swiss-grown rolling tobacco, Heimat offers field-fresh fine cut from the Lake Constance region.

More brands at a glance: Marlboro Gold and Red, Parisienne cigarettes, Dunhill cigarettes, Winston, American Spirit and Marlboro Crafted.

Camel is a registered trademark of Japan Tobacco International (JTI). Heimat has no business connection with JTI or the Camel brand. The information on this page is for general information and makes no claim to completeness.