Camel cigarettes in Switzerland: varieties, prices and strength

Camel cigarettes are among the best-known cigarette brands in the world. Since 1913 the brand has stood for a distinctive, mild and spicy tobacco taste based on Virginia and Burley tobacco. In Switzerland, Camel sits in the mid to upper price segment and has cult status. Here you will find all Camel varieties, current Swiss prices, nicotine content and rolling tobacco options at a glance.

History & tradition of the Camel brand

Camel was launched in the USA in 1913 by R.J. Reynolds and was one of the first cigarette brands to use a blend of Virginia and Burley tobacco, the so-called «American Blend». The iconic camel on the pack, inspired by a real dromedary named «Old Joe», quickly became a trademark recognised around the world.

Camel was a pioneer in several areas: the brand was one of the first to introduce filter cigarettes on a large scale and set standards in the industry with legendary advertising campaigns. Today Camel is distributed by Japan Tobacco International (JTI) and is one of the best-selling brands in the mid-price segment in Switzerland.

All Camel varieties at a glance

Camel offers a wide range, from the strong original to the ultra-light variety. All varieties are based on the typical American Blend, a mix of Virginia, Burley and Oriental tobaccos.

Strong: the original

Camel Filters (unfiltered)

The classic since 1913. Full-bodied, spicy taste with the typical American Blend character. In Switzerland the unfiltered version is also available, for purists.

Medium: best-seller

Camel Yellow

The most popular Camel variety in Switzerland. Smooth aroma with medium strength: balanced, approachable and with the characteristic slightly sweet Camel taste.

Light: popular

Camel Blue

The milder version of the classic. A lighter smoke with lower nicotine content, but still with the typical Camel character.

No additives

Camel Essential

Camel without additives, also known as «Camel Natural Flavor». Pure tobacco taste without artificial flavourings. For anyone who prefers an unadulterated smoke.

Ultra-light

Camel Silver

The lightest Camel variety with a very smooth smoking profile. Minimal nicotine content with the same Camel aroma, for smokers who like it particularly mild.

Flavour capsule

Camel Crush / Activate

A modern variety with one or two flavour capsules in the filter. Squeezing releases an intense menthol or fruit aroma, so you can switch flexibly between classic and flavoured.

Nicotine content & strength of the Camel varieties

Camel cigarettes are known for their balanced tobacco blend without bitterness: slightly sweet, spicy and with a smooth draw. Here are the approximate strength values of the different varieties:

Variety Nicotine (mg) Tar (mg) Strength
Camel Filters (unfiltered) 1.0 12 Strong
Camel Yellow 0.7 8 Medium
Camel Essential 0.6 7 Medium (no additives)
Camel Blue 0.5 6 Light
Camel Crush / Activate 0.5 6 Light + flavour
Camel Silver 0.3 4 Ultra-light

Note: exact values may vary depending on batch and country of production. Figures according to manufacturer information.

Camel prices in Switzerland (2026)

Camel is priced in the mid segment, cheaper than premium brands such as Dunhill, but slightly above pure discount cigarettes.

Single pack (20 pcs.)

CHF 9.50 to 10.50

Carton (10 packs)

CHF 92 to 105

Rolling tobacco (30g pouch)

CHF 9.00 to 10.50

Prices vary depending on the point of sale. Denner, Coop and petrol stations regularly run Camel promotions, especially on cartons. If you compare carton prices, you save CHF 0.50 to 1.00 per pack.

Camel rolling tobacco (RYO)

Besides ready-made cigarettes, Camel also offers fine-cut tobacco for rolling your own. Camel tobacco is available in several varieties, including Camel Yellow tobacco for medium strength and Camel Blue tobacco for milder rolling. Available as a 30g pouch or in the larger 400g tub.

Hand-rolled cigarettes are considerably cheaper than ready-made packs. Camel tobacco works well with rolling machines and by hand. If you want Swiss quality in your rolling tobacco, you will find farm-fresh fine cut from controlled Swiss cultivation in the Heimat RYO tobaccos .

Where to buy Camel cigarettes?

Camel is available throughout Switzerland: at kiosks and tobacco shops, in supermarkets (Denner, Coop, Spar), at petrol stations (Avec, Coop Pronto, Shell) and in online shops with age verification. Most points of sale carry at least the Yellow, Blue and Filters varieties. Special varieties such as Essential or Crush are most reliably in stock at specialist tobacco shops. For current Camel promotions, it is worth checking the Denner and Coop leaflets.

Swiss alternative: Heimat cigarettes & CBD pre-rolls

You smoke Camel because you appreciate its straightforward, characterful taste? Then you should get to know Heimat. While Camel relies on the American Blend, Heimat takes a different path: 100% Swiss tobacco from the Lake Constance region, processed in our own manufactory, completely free of artificial additives. Similar to Camel Essential, but consistently Swiss Made.

Mild & balanced

Heimat Original Hell

Comparable to Camel Yellow. 100% Swiss tobacco, no additives, Swiss Made.

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Stronger character

Heimat Original Dunkel

Comparable to Camel Filters. Full-bodied taste from 100% Swiss cultivation.

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Tobacco-free

CBD Pre-Rolls Hanf Pur

Europe's first pure CBD pre-rolls. Swiss hemp flowers, no tobacco, no nicotine.

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Frequently asked questions about Camel cigarettes

The most frequently bought is Camel Yellow with medium strength. Camel Blue, Camel Filters and Camel Essential are also available at most points of sale.
A pack of 20 Camel cigarettes currently costs around CHF 9.50 to 10.50 in Switzerland. A carton of 10 packs costs around CHF 92 to 105, depending on the point of sale.
Camel was introduced in the USA in 1913 by R.J. Reynolds. Outside the USA, including Switzerland, the brand is distributed by Japan Tobacco International (JTI).
Camel Yellow has a fuller aroma, Camel Blue tastes milder. Both are based on the typical American Blend of Virginia and Burley tobacco.
Yes. Camel offers fine-cut tobacco for rolling your own, for example in a 30g pouch. If you are looking for rolling tobacco grown in Switzerland, Heimat offers farm-fresh fine cut from the Lake Constance region.

More brands at a glance: Marlboro Gold and Red, Parisienne cigarettes, Dunhill cigarettes, Winston, American Spirit and Marlboro Crafted.

Camel is a registered trademark of Japan Tobacco International (JTI). Heimat has no business connection with JTI or the Camel brand. The information on this page is for information purposes only and makes no claim to completeness.