Over 300 years of Swiss tobacco tradition. Now we are writing the next chapter with the Schwiizer Chrüterzigi: the first tobacco- and nicotine-free herbal cigarette from a Swiss workshop, developed and made in Steinach on Lake Constance.
🇨🇭 Eight Swiss organic herbs
A carefully balanced blend of leaves, herbs and flowers: natural in character and clear in origin.
🌿 Finely balanced like a good blend
Mullein, marshmallow and raspberry leaf give the blend its body. Peppermint brings freshness, while chamomile, linden and rose blossoms and lavender round it off with a fine floral touch.
🚫 No artificial flavours & additives
What you taste comes from the herbs themselves. No artificial flavouring, no unnecessary frills.
📍 Clear origin. Honest recipe.
We know what is inside and why. Each of the eight herbs has its place and its role in the blend.
🛠️ Developed in Steinach
Here on Lake Constance, we mix the blend and turn it into the finished Schwiizer Chrüterzigi Älpler. A Swiss workshop instead of anonymous mass production.
What's inside?
Mullein · Marshmallow · Raspberry leaf · Peppermint · Chamomile · Linden blossom · Rose blossom · Lavender
8 organic herbs. 0% tobacco. 0.0 mg nicotine.
🏔️ The Älpler. Sometimes less needs more.
Up on the alp, a lot of things get simpler.
The day follows the weather, the animals and nature. What seems important down below suddenly matters less. It is about the simple things. About calm. About a clear moment. And about being content with what is there. That exact feeling is what our Älpler is about.
No loud blend. No showing off. Instead a mild, delicately spiced blend of eight selected organic herbs: calm in character, natural in taste and made for those moments when less is simply more.
Mild. Floral. Subtly fresh.
🇨🇭 Why we made it
We wanted to create a real alternative for everyone who likes the ritual of a cigarette but does not always want tobacco and nicotine.
For some, the Chrüterzigi is simply a conscious change. For others, it can be a companion when they want to cut down on tobacco or leave it behind altogether.
For us, that is no contradiction. Quite the opposite: HEIMAT stands for enjoyment and self-determination. And sometimes Heimat also means rethinking the familiar.
That is why we took the cigarette back to its origins: plants, leaves and flowers. No tobacco. No nicotine. With a ritual that stays familiar.
🫶 Being part of it stays.
Because for many, a cigarette is not just nicotine.
It is also a shared moment.
Stepping outside after a meal. Sitting together at a festival. Chatting in front of the bar. Heading out the door together during a break.
Anyone who no longer wants tobacco or nicotine does not automatically want to give up these moments.
That is exactly why our Chrüterzigi looks and works like what you already know: light it, hold it in your hand, step outside together and share the moment.
That is the very moment we wanted to keep.
We just wanted to give it a different basis.
So with the Älpler, the focus is not on a nicotine kick but on the blend itself: its scent, its soft floral notes, the subtle freshness and the moment you take for yourself.
Unhurried. Mindful. Just for you.
The ritual stays. You decide what goes with it.
Herbs instead of tobacco. 0.0 mg nicotine. And still right in the middle of it all.
Because when you give up a cigarette, sometimes it is not just the nicotine you miss.
It is being part of it.
🌿 Eight organic herbs. A true Älpler.
No loud blend. No showing off. Instead a mild blend of eight carefully selected organic herbs: soft in character, floral at its heart and with a subtle freshness on the finish.
Lavender, chamomile, linden and rose blossoms give it its fragrant, floral soul. Mullein, marshmallow and raspberry leaf form the calm herbal base. At the end, peppermint adds exactly the fresh accent it needs.
Nothing pushes itself to the front.
Everything has its place.
Just like up on the alp.
Mild. Floral. Subtly fresh.
🍃 What's in the Älpler?
Mullein
Mild and understated: it forms a calm part of the herbal foundation.
Marshmallow
Gives the blend its soft, gentle character and ties the individual notes together.
Lavender
The Älpler's signature note: finely aromatic, floral and unmistakable in scent.
Chamomile
Brings a gentle, warm floral note to the mix and rounds off the blend.
Linden blossom
Delicate, fragrant and subtly sweet in character.
Raspberry leaf
Gives the blend body and a pleasantly green, herbal base.
Rose blossom
Add an elegant floral top note and complement the lavender without overloading the blend.
Peppermint
Adds the clear, fresh accent at the end and keeps the blend lively.
Eight herbs and flowers with very different characters.
Mild. Floral. Subtly fresh. A true Älpler.
🛠️ From herb to Älpler: in our workshop in Steinach
A good blend does not come about by simply putting a few herbs together.
It is all about balance.
About which leaf forms the base. Which flower adds character. And how much freshness it takes for everything to come together in the end.
That is exactly how we develop our blends in the HEIMAT workshop in Steinach on Lake Constance.
This is where mullein, marshmallow, lavender, chamomile, linden blossom, raspberry leaf, rose blossom and peppermint become our Schwiizer Chrüterzigi Älpler.
A mild blend with a floral soul.
8 organic herbs. 0% tobacco. 0.0 mg nicotine. 100% Chrüterzigi.
| Contents |
20 Schwiizer Chrüterzigis with our finely balanced organic herbal blend
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| Herbs |
Mullein, marshmallow, lavender, chamomile, linden blossom, raspberry leaf, rose blossom & peppermint |
| Tobacco |
0% tobacco: completely free of the tobacco plant
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| Nicotine |
0.0 mg nicotine |
| Taste |
Mild and soft, with delicate lavender and floral notes and a fresh hint of peppermint on the finish
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Recipe
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Eight herbs and flowers, finely tuned to one another: mild, floral and harmonious in character
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| Additives |
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No artificial flavours: the character comes from the herbs themselves
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| Development |
Our own recipe, developed in our HEIMAT workshop in Steinach on Lake Constance
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| Production |
Mixed in Steinach and made into the finished Schwiizer Chrüterzigi
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| Ritual |
For everyone who likes the familiar moment of a cigarette but does not always want tobacco and nicotine
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| Character |
Eight organic herbs. 0% tobacco. 0.0 mg nicotine. 100% Chrüterzigi.
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