Parisienne cigarettes: the Swiss classic at a glance

Parisienne is one of the best-known cigarette brands in Switzerland. For decades the brand has been firmly rooted in German-, French- and Italian-speaking Switzerland, whether at the kiosk, the petrol station or the supermarket. In this guide you will learn all about the different Parisienne varieties, current prices, nicotine content and where to buy Parisienne cigarettes.

History & origins of Parisienne

Parisienne is a Swiss cigarette brand with a long tradition and high recognition value. The name evokes French elegance, but the brand is Swiss through and through. Parisienne is distributed by Japan Tobacco International (JTI) and over the decades has become a fixture of Swiss smoking culture. The brand stands for good value for money and a mild, approachable tobacco taste. These qualities make it especially popular with everyday smokers.

All Parisienne varieties at a glance

Parisienne offers a wide range from strong to ultra light. Here you will find all current varieties and their characteristics:

Best seller

Parisienne Gelb (Jaune)

A balanced, medium tobacco taste. The Swiss everyday classic, known in French-speaking Switzerland as "Parisienne Jaune".

Strong

Parisienne Rouge

The strongest variety in the range. Full-bodied tobacco taste with more body and intensity.

Light to medium

Parisienne Blonde

The gentler sister of the Gelb variety. A lighter smoking profile without losing the Parisienne character.

Light to medium

Parisienne Orange

Sits between Blau and Gelb. Pleasantly light, with a little more character than the Light variety.

Light

Parisienne Blau (Blue / Light)

Noticeably milder than the classic varieties. A smooth smoking profile with less tar and nicotine.

Flavour capsule

Parisienne Silver / Capsule

A modern variety with a capsule in the filter. Squeeze it to release a fresh menthol or fruit flavour.

Nicotine content & strength of Parisienne varieties

Nicotine content is an important factor when choosing a variety. Here is an overview of the approximate values:

Variety Nicotine (mg) Tar (mg) Strength
Parisienne Rouge 0.8 10 Strong
Parisienne Gelb (Jaune) 0.6 8 Medium
Parisienne Orange 0.5 6 Light to medium
Parisienne Blonde 0.5 6 Light to medium
Parisienne Blau (Blue) 0.4 5 Light
Parisienne Silver / Capsule 0.4 5 Light + flavour

Note: exact values may vary by batch. Figures according to manufacturer information.

Parisienne prices in Switzerland (2026)

Cigarette prices in Switzerland are among the highest in Europe. Here are the current Parisienne prices:

Single pack (20 pcs.)

CHF 9.00 to 9.50

Carton (10 packs)

CHF 88 to 95

Rolling tobacco (25g pouch)

CHF 8.50 to 9.50

Prices may vary slightly depending on the point of sale. Retailers such as Denner, Coop or petrol stations regularly run promotions. If you compare carton prices, you can save CHF 0.50 to 1.00 per pack.

Parisienne rolling tobacco (RYO)

Besides the classic ready-made cigarettes, Parisienne also offers fine-cut tobacco for rolling your own. Parisienne tobacco is especially popular with price-conscious smokers, as hand-rolled cigarettes are much cheaper than ready-made ones.

The tobacco comes in different strengths and is easy to work with, whether with a rolling machine or by hand. If Swiss quality in rolling tobacco matters to you, take a look at the Heimat RYO tobaccos too: field-fresh fine cut from controlled Swiss cultivation.

Glo Parisienne: heat-not-burn

With the Glo Parisienne sticks, the brand has taken the step into heat-not-burn technology. The tobacco sticks are heated in the Glo device instead of burned, which according to the manufacturer releases fewer harmful substances than conventional cigarettes.

Glo Parisienne sticks come in various flavours and are a modern alternative for anyone who wants to give up traditional smoking but not the enjoyment of tobacco. There are heat-not-burn options for CBD too: with the CBD Sticks by Omura, Heimat offers a tobacco- and nicotine-free option.

Where to buy Parisienne cigarettes?

Parisienne is available all over Switzerland: at kiosks and tobacconists, in supermarkets (Coop, Denner, Spar), at petrol stations (Avec, Coop Pronto, Shell) and in online shops with age verification. For regular Parisienne deals, it is worth checking the Denner leaflets.

For an overview of more cigarette brands, take a look at our guide to Chesterfield cigarettes. If you roll your own and are looking for tobacco without additives, our guide to Pueblo tobacco is the best place to start. The difference between dark and blond tobacco is explained in our guide to Gauloises cigarettes.

Swiss alternative: Heimat cigarettes & CBD pre-rolls

Do you smoke Parisienne because you value Swiss quality? Then you should get to know Heimat. Like Parisienne, Heimat stands for Swiss tobacco culture, but goes one step further: our cigarettes are made in our manufactory on Lake Constance from regionally grown Swiss tobacco, without artificial additives.

Mild & balanced

Heimat Original Hell

Comparable to Parisienne Gelb. 100% Swiss tobacco, no additives.

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Full-bodied character

Heimat Original Dunkel

Comparable to Parisienne Rouge. Full flavour, Swiss Made.

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Tobacco-free

CBD Pre-Rolls Hanf Pur

Europe's first pure CBD pre-rolls. Swiss hemp flowers, no nicotine.

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Also covered: Camel cigarettes in Switzerland with all varieties, prices and strengths.

Parisienne is a registered trademark of Japan Tobacco International (JTI). Heimat has no business relationship with JTI or the Parisienne brand. The information on this page is for information purposes only and makes no claim to completeness.