Marlboro Crafted in Switzerland: Gold and Red compared

Marlboro Crafted is a separate line within the Marlboro brand. The pack carries the familiar name, but the word Crafted shows that it is not the classic Marlboro Gold or Red. Here you will learn what Marlboro Crafted is, how Gold and Red differ and how it compares with classic Marlboro.

What is Marlboro Crafted?

Marlboro belongs to Philip Morris International and is one of the best-selling cigarette brands in the world. With Crafted, the manufacturer introduced an additional line under the Marlboro name. In Germany it is marketed as a lower-priced version of the brand and is also available there in larger packs.

In Switzerland, kiosks and tobacco retailers carry Marlboro Gold Crafted and Marlboro Red Crafted, each in a box.

Marlboro Crafted Gold and Red: the difference

As with classic Marlboro, the colour stands for the taste.

Balanced

Marlboro Gold Crafted

The milder of the two varieties with a balanced taste. White pack with gold lettering.

Strong

Marlboro Red Crafted

The stronger variety with a spicy tobacco taste. Pack in the typical Marlboro red.

Marlboro Crafted or classic Marlboro?

Crafted is a separate line with its own pack and a different price positioning. According to retailer descriptions, the difference in taste compared with classic Marlboro is small. If you smoke Marlboro Gold, you will end up with Crafted Gold, and if you smoke Marlboro Red, with Crafted Red.

Classic MarlboroMarlboro Crafted
VarietiesGold, Red and othersGold and Red
PackBoxBox (in Germany also larger packs)
PositioningMain line of the brandAdditional, lower-priced line

You will find more about the classic varieties on our page Marlboro Gold and Red.

Nicotine content and strength

In Switzerland, nicotine, tar and carbon monoxide values may not appear on the pack if they could give the impression that a product is less harmful. Terms such as light or mild for Gold and Red therefore only describe the taste. Under the Tobacco Products Act, the measured values are not used for advertising.

Where can I find Marlboro Crafted in Switzerland?

You will find Marlboro Gold Crafted and Red Crafted at kiosks, specialist tobacco shops and online shops with age verification. Prices vary by point of sale, so it is best to compare locally.

Swiss alternative: Heimat cigarettes

Looking for a cigarette where you know where the tobacco comes from? Heimat cigarettes are made from 100% Swiss tobacco from the Lake Constance region, processed in our own manufactory and without artificial additives.

Mild and balanced

Heimat Original Light

Comparable to Gold: 100% Swiss tobacco, no additives.

View now

Stronger character

Heimat Original Dark

Comparable to Red: full-bodied, from Swiss cultivation.

View now

Frequently asked questions about Marlboro Crafted

An additional line of the Marlboro brand from Philip Morris International, with its own pack and a lower-priced positioning. In Switzerland it is available as Gold and Red.
Gold is the milder, more balanced variety. Red is stronger and spicier. The terms describe the taste, not a lower risk.
No. Crafted Gold belongs to the separate Crafted line with its own pack. According to retailers, however, the taste is similar to classic Marlboro Gold.
Yes. Kiosks and tobacco retailers carry Marlboro Gold Crafted and Marlboro Red Crafted in a box.

More brands at a glance: Marlboro Gold and Red, Camel cigarettes, American Spirit, IQOS, Parisienne cigarettes and Dunhill cigarettes.

Marlboro is a registered trademark of Philip Morris. Heimat has no business connection with Philip Morris or the Marlboro brand. The information on this page is for information purposes only and makes no claim to completeness.