Marlboro Crafted in Switzerland: Gold and Red compared

Marlboro Crafted is a separate line within the Marlboro brand. The pack carries the familiar name, but the word Crafted shows that this is not the classic Marlboro Gold or Red. Here you'll find out what Marlboro Crafted is, how Gold and Red differ and how it compares with classic Marlboro.

What is Marlboro Crafted?

Marlboro belongs to Philip Morris International and is one of the best-selling cigarette brands in the world. With Crafted, the manufacturer has introduced an additional line under the Marlboro name. In Germany it is marketed as a lower-priced version of the brand and is also available there in larger packs.

In Switzerland, kiosks and tobacconists stock Marlboro Gold Crafted and Marlboro Red Crafted, each in a box.

Marlboro Crafted Gold and Red: the difference

As with classic Marlboro, the colour stands for the flavour.

Balanced

Marlboro Gold Crafted

The milder of the two with a balanced flavour. White pack with gold lettering.

Strong

Marlboro Red Crafted

The stronger one with a spicy tobacco flavour. Pack in the typical Marlboro red.

Marlboro Crafted or classic Marlboro?

Crafted is a line of its own with its own pack and a different price positioning. According to retailer descriptions, the difference in taste compared with classic Marlboro is small. If you smoke Marlboro Gold, you'll end up with Crafted Gold; if you smoke Marlboro Red, with Crafted Red.

Classic Marlboro Marlboro Crafted
Varieties Gold, Red and others Gold and Red
Pack Box Box (larger packs also available in Germany)
Positioning Main line of the brand additional, rather low-priced line

You'll find more about the classic varieties on our page Marlboro Gold and Red.

Nicotine content and strength

In Switzerland, nicotine, tar and carbon monoxide levels may not appear on the pack if they could give the impression that a product is less harmful. Terms such as light or mild therefore only describe the taste of Gold and Red. Under the Tobacco Products Act, the measured values are not used for advertising.

Where can you get Marlboro Crafted in Switzerland?

You'll find Marlboro Gold Crafted and Red Crafted at kiosks, in specialist tobacco shops and in online shops with age verification. Prices vary from one outlet to another, so it's best to compare on the spot.

Swiss alternative: Heimat cigarettes

Looking for a cigarette where you know where the tobacco comes from? Heimat cigarettes are made from 100% Swiss tobacco from the Lake Constance region, processed in our own manufactory and free from artificial additives.

Mild and balanced

Heimat Original Hell

Comparable to Gold: 100% Swiss tobacco, no additives.

View now

Strong character

Heimat Original Dunkel

Comparable to Red: full-bodied, grown in Switzerland.

View now

Frequently asked questions about Marlboro Crafted

An additional line of the Marlboro brand from Philip Morris International, with its own pack and a rather low-priced positioning. In Switzerland it is available as Gold and Red.
Gold is the milder, more balanced variety. Red is stronger and spicier. The terms describe the taste, not a lower risk.
No. Crafted Gold belongs to the separate Crafted line with its own pack. According to retailers, however, the taste is similar to classic Marlboro Gold.
Yes. Kiosks and tobacconists stock Marlboro Gold Crafted and Marlboro Red Crafted in a box.

More brands at a glance: Marlboro Gold and Red, Camel cigarettes, American Spirit, IQOS, Parisienne cigarettes and Dunhill cigarettes.

Marlboro is a registered trademark of Philip Morris. Heimat has no business relationship with Philip Morris or the Marlboro brand. The information on this page is provided for general information and makes no claim to completeness.