Marlboro is one of the world's best-selling cigarette brands. Marlboro Red and Marlboro Gold, in particular, are often compared. The differences lie in taste, nicotine content, strength, and price—especially in Switzerland, where strict laws apply.

Marlboro Production – A Look Behind the Scenes

The production of Marlboro cigarettes by Philip Morris (International) follows a multi-stage, highly automated process:

Tobacco selection and leaf blend
Different tobacco varieties such as Virginia, Burley and Oriental are carefully selected and blended to ensure the characteristic taste and brand identity.

1. Drying and moisture control
   After processing, the leaves are dried (cured) to achieve the desired moisture content and color. The leaves are then remoistened to ensure they remain malleable and can be easily processed later.
2. Cutting and blending
   The tobacco is cut into very fine pieces, weighed, and mixed with additives or humectants (e.g., glycerin, propylene glycol) to influence taste, aroma, and mouthfeel. Sweeteners or natural flavors are also part of the recipes for various varieties.
3. Formation of the cigarette “rod” and filter system
   A cigarette rod is formed from the cut leaf tobacco on a long sheet of paper. Filters and tipping paper are added. The rod is then cut into individual cigarettes, and a final filter is attached.
4. Quality control & packaging
   Throughout the entire process, there are multiple checks, including moisture, cut quality, and blend consistency. Finally, the finished cigarettes are packaged in packs, often with a protective film to prevent moisture loss and preserve aroma and freshness.

Nicotine content & strength

The stated values ​​correspond to the legally permitted maximum amounts in Switzerland (Tobacco Products Act). Terms such as "light" or "mild" are not permitted, and information on nicotine content is for informational purposes only and may not be used for advertising purposes.

Prices in Switzerland

In Switzerland, the prices for Marlboro cigarettes range between CHF 8 and CHF 10.40, depending on the variant and pack (as of 2025).

• Standard packs (20 pieces) usually cost between CHF 8.20 and 9.60 .
• Larger formats such as the Marlboro Red or Gold Big Pack cost around CHF 10.40 .
  The pricing structure varies slightly between outlets but is government-controlled.

Buying opportunities in Switzerland

Marlboro cigarettes are available in many different locations in Switzerland. Tobacco shops and kiosks carry the complete range – from the well-known Marlboro Gold to the stronger Marlboro Red. Other varieties, such as Marlboro Menthol or the handy Marlboro Gold Box, are also available. Pack sizes range from the standard 20-pack to larger box formats. There's a suitable option for every taste.

Sales are subject to strict regulations. Marlboro cigarettes are only available to persons 18 years of age and older. All packs carry the legally required warnings. These regulations promote the responsible use of tobacco products.

Switzerland offers many ways to find your favorite cigarette brand . Whether it's classic Marlboro Red, mild Marlboro Gold, or another variant – the selection is vast. Information about the different types and qualities helps you choose the right cigarette for your needs.

Legal framework in Switzerland

Since the Tobacco Products Act (TabPG) and the associated ordinance came into force on October 1, 2024, strict rules apply in Switzerland for the sale and labeling of tobacco products:

• Minimum age: Tobacco products may only be sold to persons aged 18 years and over .
• Labeling: Packaging must contain clear warnings. Information about nicotine or strength must not be misleading.
• Prohibition of misleading terms: Terms such as “light,” “no additives,” “natural,” or “healthy” are prohibited on packaging and in advertising.
• Advertising restrictions: Advertising for cigarettes is largely prohibited in public spaces, in the media or at events.
• Maximum levels: The maximum permitted levels for nicotine, tar and carbon monoxide are defined by law – similar to the EU.

These regulations serve to protect consumers, particularly with regard to addiction prevention and the protection of minors .

Alternative: The honest cigarette from Heimatkult.ch

Those who value transparency , Swiss Made quality and traceable production will find a clear alternative to the industrial brand at Heimatkult.ch :

• Die Heimat cigarettes are without additives , with laboratory-tested nicotine content , made in Switzerland – regional, vegan, traceable.
• The products comply with the legal requirements of the Tobacco Products Act , but contain no added flavors , no sugar and no technical additives – this makes them honest cigarettes .
• Depending on the variant, the strength and nicotine content are in the range of Marlboro Gold or Red, but with a more conscious focus on natural enjoyment .

More information about production, nicotine levels and product variants can be found at heimatkult.ch .