Exclusive partnership with SPAR: Heimat celebrates its comeback, continues its growth in 2025 and expands its market presence even further with SPAR.
After a period of consolidation and focus, Heimat is now making a strong statement: the brand for innovative Swiss indulgence products has entered into a groundbreaking partnership with SPAR Switzerland. Starting now, its premium hemp and lifestyle products are available in more than 450 SPAR stores and AVIA petrol stations across Switzerland.
With this partnership, SPAR offers its customers an exclusive range of innovative products that bring together tradition and modern style. For ten years now, Heimat has relied on sustainable production, top quality and natural Swiss ingredients: values that fit perfectly with SPAR's philosophy.
SPAR customers can look forward to a wide selection of innovative Heimat products.
Stronger together: Heimat and SPAR
After successful partnerships with Coop, Valora, Margot and Webstar in 2024, Heimat continues its growth with SPAR in 2025. Innovative Heimat products are now available in more than 450 SPAR stores and AVIA petrol stations. A decisive step towards anchoring the brand even more widely in Swiss retail.
“SPAR is a strong partner that shares our vision of sustainable enjoyment. Over the past few years we have deliberately strengthened our foundations, built strategic partnerships and expanded our network. With SPAR Switzerland we are consistently continuing this success story. This collaboration marks another important milestone for the future of our brand,” says Christian Hälg, Managing Director of Heimat.
SPAR is just as enthusiastic: “Our customers are increasingly looking for high-quality, innovative products of regional origin. In Heimat we have found a partner that meets exactly these requirements and complements our range perfectly.”
A look ahead
With this partnership, Heimat consolidates and further expands its presence in Swiss retail, sending a clear signal for quality, regional roots and innovation. With its focus on responsible cultivation and modern indulgence products, Heimat aims to keep setting new standards and help shape sustainable trends.
“Heimat” stays true to its roots: for partners, customers and the wider public, the brand continues to stand for sustainability, innovation and quality. The brand's strength today is proof of the commitment and success of everyone who has contributed along the way.