Exclusive partnership with SPAR: Heimat celebrates its comeback, continues its growth path in 2025 and further expands its market presence with SPAR.
After a period of consolidation and focus, Heimat is now making a powerful statement: The brand for innovative Swiss gourmet products is entering into a groundbreaking partnership with SPAR Switzerland. The high-quality hemp and lifestyle products are now available in over 450 SPAR stores and AVIA gas stations across Switzerland.
Through this collaboration, SPAR offers its customers an exclusive selection of innovative products that combine tradition and modernity. For ten years now, Heimat has focused on sustainable production, the highest quality, and natural Swiss ingredients – values that perfectly align with SPAR's philosophy.
SPAR customers can look forward to a wide selection of innovative local products .
Strong together: Heimat and SPAR
Following successful collaborations with Coop, Valora, Margot, and Webstar in 2024, Heimat is continuing its growth trajectory with SPAR in 2025. The innovative Heimat products are now available in over 450 SPAR stores and AVIA gas stations – a decisive step toward establishing the brand even more broadly in the Swiss retail sector.
SPAR is a strong partner that shares our vision of sustainable enjoyment. In recent years, we have systematically strengthened our foundation, built strategic partnerships, and expanded our network. With SPAR Switzerland, we are consistently continuing this success story. This collaboration marks another significant milestone in the future of our brand," says Christian Hälg, Managing Director of Heimat.
SPAR is also enthusiastic: "Our customers are increasingly looking for high-quality, innovative products from regional sources. With Heimat, we have a partner that meets precisely these requirements and perfectly complements our product range."
Looking to the future
With this collaboration, Heimat is further consolidating and expanding its presence in Swiss retail and setting a clear example of quality, regionality, and innovation. By focusing on responsible cultivation and modern gourmet products, Heimat aims to continue setting new standards and helping shape sustainable trends.
"Heimat" remains true to its roots: For partners, customers, and the general public, the brand continues to stand for sustainability, innovation, and quality. The brand's current strength is a testament to the commitment and success of everyone who has contributed to this journey.
