The Heimat brand, known for its innovative and sustainable tobacco and hemp products, is reaching an important milestone: Roger Koch, founder and visionary behind the “Heimat” brand, has decided to hand over the operational management of the company.
This change is the result of a long-term, carefully planned process designed to position “Heimat” in the best possible way for future challenges and new growth opportunities in Switzerland and abroad. Under Roger Koch's leadership, “Heimat”, with its ambition to be a local, ecological niche in the international tobacco and hemp market, has grown steadily in popularity and won over more and more consumers and partners.
“The decision to hand over operational responsibility was not an easy one for me, but it is the right time for this step. I am proud of what we have achieved with ‘Heimat’ and I am pleased to place the brand in the hands of a strong and experienced successor whom I personally hold in high regard. In future, my focus will be on supporting ‘Heimat’ in an advisory role,” explains Roger Koch.
Christian Hälg, a long-standing member of the “Heimat” team who was previously responsible for marketing and business development, takes over as an experienced and capable successor who has prepared intensively for this role. He not only brings a breath of fresh air to day-to-day operations, but is also leading “Heimat” into a new era of independence and stronger international growth.
Christian Hälg says: “I am delighted to take on responsibility for ‘Heimat’. This brand stands for everything that matters to me: quality, sustainability and innovation. With Heimat Manufaktur as a strong producer behind it, the brand is more independent and stable today than ever before. Our goal is to make ‘Heimat’ even better known and to establish it as the epitome of sustainable products.”
A central part of this strategy is the planned expansion into Germany in 2026. With an eye on the international market, “Heimat” aims to continue its success story and reach new audiences.
“Heimat” stays true to its roots: for partners, customers and the wider public, the brand continues to stand for sustainability, innovation and quality. The brand's strength today is proof of the commitment and success of everyone who has contributed along the way.
Media contact
Christian Hälg
christian.haelg@heimatkult.ch, +41 71 446 12 12
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