The fact that hemp products have long since emerged from their social niche is evident not only in the political debate but also in the Swiss retail sector. One of the most visible brands in this transformation is Heimat – a permanent fixture in the product range of Coop, one of the country's most important retailers, for years.
What once began with a small selection has developed into a stable partnership – characterized by mutual trust, entrepreneurial vision and the shared goal of exploring new avenues of responsible consumption.
The fact that Coop was the first to place its trust in Heimat gives this partnership a special depth to this day.
A cooperation that aims not at attention but at attitude
The collaboration with Coop is not a spontaneous project – but the result of a long-term, joint development.
"Coop understood early on that sustainable success in the hemp segment is not achieved through displacement, but through education, reliability, and uncompromising quality," explains Christian Hälg of Heimat Manufaktur AG. Among the listed products is the distinctive flower variety Serious - a symbol of originality and craftsmanship.
The market is changing - and with it the expectations
Demand for functional hemp products with clear origins and legal certainty has been growing for years. While many providers react to media trends in the short term, Heimat positions itself for the long term – with controlled production, clear messages, and a deliberately pared-down brand aesthetic.
The fact that a retail chain like Coop supports this line is also a statement: consumer responsibility is not a PR measure, but part of a cultural change.
"We don't just sell products - we shape an understanding"
In Coop's internal market analyses, Heimat products consistently rank among the top sellers in the "New Forms of Enjoyment" category.
Because demand isn't coming from the subculture—it's coming from the middle class. From households with young adults. From commuters, from working people. From people who want to consume consciously—but don't want to fight ideological battles.
A market with a future - but also with responsibility
Heimat is one of the few brands in the hemp sector that is equally networked with authorities, research institutions and wholesalers - and consistently focuses on legality, scientific support and verifiable effects.
The partnership with Coop is not an end in itself, but a platform for visibility, trust and cultural influence.
FAQ about the partnership between Coop & Heimat - What makes the Heimat brand so special in the hemp sector?
Heimat stands for a modern, responsible approach to hemp products. The brand combines Swiss origins with innovation, clarity, and integrity. Heimat pursues the goal of making plant-based products accessible for everyday use – without clichés, but with plenty of substance.
Why are hemp products available at Coop today?
Hemp has long since evolved from a niche market to a permanent fixture in the product ranges of major retailers. This reflects a societal shift toward greater openness and a more informed approach to natural resources. With Heimat, Coop provides access to legal hemp products – safe, transparent, and controlled.
What kind of consumer does Heimat appeal to?
Heimat is aimed at adults with conscious consumer habits—people who value naturalness but don't want to compromise on reliability. The target audience is broad: from commuters to young families to health-conscious connoisseurs.
Are hemp products like those from Heimat psychoactive?
No. Heimat offers only legal hemp products that do not produce intoxicating effects. They generally contain cannabinoids like CBD, which can have relaxing properties but do not cause a "high." The THC content always remains below the legal limit.
What criteria must a hemp product meet to be legal in Switzerland?
In Switzerland, hemp products may only be marketed if they comply with certain THC limits, are clearly labeled, and meet applicable safety and quality standards. Heimat works with accredited laboratories and authorities to ensure seamless compliance with these requirements.
Why are more and more people turning to plant-based alternatives like hemp?
In an age of growing health and environmental awareness, plant-based alternatives are gaining increasing importance. Hemp represents a movement toward natural, unprocessed raw materials that are functional, versatile, and compatible.
In short: Hemp products like those from Heimat serve the desire for more conscious consumption - plant-based, regulated, transparent and in harmony with modern lifestyles.
Press contact:
Heimat Manufaktur AG
+41 71 446 12 12
info@heimatmanufaktur.ch
www.heimatmanufaktur.ch
