For the sake of the environment, we're revolutionizing the filter. It's now made of pure cellulose, which is 100% biodegradable.
The uncompromising use of local, natural raw materials has long made Heimat products the smoking products with the smallest ecological footprint in the world. The manufacturer on Lake Constance is now going one step further: The acetate filters, rightly considered environmental polluters, are being replaced with biodegradable natural filters.
All cigarette manufacturers enrich their filters with chemicals, making them extremely durable. Millions of discarded acetate filters worldwide pollute the environment because the plastic they contain decomposes very slowly. It takes 10 to 15 years for a conventional filter to degrade naturally.
Heimat is now taking an important step for the environment by using natural cellulose filters that do not require any plastic. Cellulose is the main component of plant cell walls and is used, among other things, in the production of paper and natural fibers for clothing.
The natural filters called "Genia" were developed by the German company McAirlaid's. The Genia filter material consists of an innovative airlaid (nonwoven fabric). The Genia filters are made of 100% pure cellulose and contain no adhesives or binding resins. This makes them fully compostable and takes only a few weeks to decompose.
Heimat supported McAirlaid's during the test phase and is now the first industrial cigarette manufacturer to use purely natural cellulose filters – for the sake of the environment.
