The biodegradable natural filter has arrived
The uncompromising use of local, untreated raw materials has long made Heimat products the smoking products with the smallest ecological footprint in the world. The factory on Lake Constance now goes one step further: the acetate filters, which are rightly considered polluters, are replaced by biodegradable natural filters.
All cigarette manufacturers treat their filters with chemicals, making them extremely resistant. Millions of discarded acetate filters around the world pollute the environment because the plastic they contain decomposes very slowly. It takes 10 to 15 years for a conventional filter to degrade naturally.
Heimat is now taking an important step for protecting the environment by relying on natural cellulose filters that do not require any plastic at all. Cellulose is the main component in the walls of plant cells and is used, for example, in the production of paper and natural fibres for clothing.
The natural filters by the name of “Genia” were developed by McAirlaid’s GmbH in Germany. The company has already patented the process for manufacturing the Genia filters. They are made of 100% pure cellulose and contain no adhesives or bonding resins. Heimat supported McAirlaid’s during the test phase and is now the first industrial cigarette manufacturer to use purely natural cellulose filters – to protect our environment.