{"title":"Heimat Essentials","description":"\u003cp\u003e\u003cstrong\u003eA piece of Heimat. To wear.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eSimple black HEIMAT shirts with a subtle logo on the chest: made in Switzerland, designed in the Arbon region. For everyday life, free time and on the go.\u003c\/p\u003e","products":[{"product_id":"heimat-tote-bag","title":"Heimat Tote Bag – Cotton Bag","description":"\u003ch3 style=\"text-align: center;\"\u003e\u003cstrong\u003eEco-friendly Heimat bag: 100% cotton, with yellow circle logo. Stylish, reusable, functional.\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp data-start=\"247\" data-end=\"297\"\u003e \u003c\/p\u003e\n\u003ch4 data-start=\"247\" data-end=\"297\"\u003eWhether as a shopping bag, festival companion or daypack substitute: the Heimat tote bag is ready for everything you want to bring along.\u003c\/h4\u003e\n\u003cp data-start=\"247\" data-end=\"297\"\u003e \u003c\/p\u003e\n\u003cp data-start=\"299\" data-end=\"604\"\u003eThis tote is more than just practical. It stands for conscious consumption, for reusing instead of throwing away and for a clear commitment to the Heimat brand. With the iconic yellow striped circle and the understated Heimat logo, you draw attention quietly but clearly.\u003c\/p\u003e\n\u003cp data-start=\"299\" data-end=\"604\"\u003e \u003c\/p\u003e\n\u003cp data-start=\"606\" data-end=\"891\"\u003e✔ \u003cstrong data-start=\"608\" data-end=\"627\"\u003e100% cotton\u003c\/strong\u003e: sturdy, washable, durable\u003cbr data-start=\"657\" data-end=\"660\"\u003e✔ \u003cstrong data-start=\"662\" data-end=\"678\"\u003eLong handles\u003c\/strong\u003e: comfortable to carry over your shoulder\u003cbr data-start=\"713\" data-end=\"716\"\u003e✔ \u003cstrong data-start=\"718\" data-end=\"746\"\u003eIconic Heimat design\u003c\/strong\u003e: yellow circle, strong message\u003cbr data-start=\"777\" data-end=\"780\"\u003e✔ \u003cstrong data-start=\"782\" data-end=\"802\"\u003eLight \u0026amp; foldable\u003c\/strong\u003e: fits in any jacket pocket\u003cbr data-start=\"831\" data-end=\"834\"\u003e✔ \u003cstrong data-start=\"836\" data-end=\"856\"\u003eReusable\u003c\/strong\u003e: replaces countless single-use bags\u003c\/p\u003e\n\u003cp data-start=\"606\" data-end=\"891\"\u003e \u003c\/p\u003e\n\u003cp data-start=\"893\" data-end=\"1024\"\u003e\u003cstrong data-start=\"247\" data-end=\"297\"\u003eFor on the go, for the market, for your values.\u003c\/strong\u003e\u003c\/p\u003e","brand":"Heimat","offers":[{"title":"Default Title","offer_id":55146281468278,"sku":"20-0200-01","price":4.9,"currency_code":"CHF","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0551\/7790\/4328\/files\/ChatGPT_Image_30._Apr._2026_11_43_36.png?v=1777542255"},{"product_id":"heimat-original-women-t-shirt","title":"HEIMAT T-Shirt Women","description":"\u003cp\u003eBlack women's T-shirt with a subtle HEIMAT logo on the chest. Simple, high quality and easy to combine: a clean everyday piece, made in Switzerland and designed in the Arbon region.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cstrong\u003e🖤 SIMPLE. QUALITY. TRULY HEIMAT.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003e👕 CLASSIC WOMEN'S T-SHIRT\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003e🧵 SUBTLE HEIMAT LOGO ON THE CHEST\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003e⚫ CLEAN LOOK IN BLACK\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003e🌿 FOR EVERYDAY, LEISURE \u0026amp; ON THE GO\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003e🇨🇭 MINIMALIST. TIMELESS. HEIMAT.\u003c\/strong\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eNot just merch. A piece of HEIMAT.\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003e🇨🇭 Made in Switzerland\u003c\/strong\u003e\u003cbr\u003eMade regionally on purpose instead of as cheaply as possible. Our HEIMAT shirt is produced in Switzerland, not as anonymous mass goods from the Far East.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e✏️ Designed in the Arbon region\u003c\/strong\u003e\u003cbr\u003eThe idea, design and production come together where HEIMAT is at home. Short distances, direct collaboration and partners from our neighbourhood.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e🤝 Regional, not margin-optimised\u003c\/strong\u003e\u003cbr\u003eWe didn't want a shirt that is produced somewhere as cheaply as possible and then simply has our logo slapped on.\u003cbr\u003eWe wanted a HEIMAT shirt that fits HEIMAT in the way it is made, too.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e🧵 Made with intention\u003c\/strong\u003e\u003cbr\u003eFrom the cut and the finishing to the finished shirt, we deliberately chose regional production.\u003cbr\u003eNot the cheapest way. But the right one for us.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e🏔️ Heimat. To wear.\u003c\/strong\u003e\u003cbr\u003eFor us, Heimat is more than a place. It is the feeling of knowing where something comes from, who is behind it and where it was made.\u003cbr\u003eThat's why we prefer to make things where we ourselves are at home: with people from the region, short distances and a real sense of connection.\u003cbr\u003eThat goes for our products. And now for what we wear, too.\u003cbr\u003e\u003cstrong\u003eA piece of Heimat. To wear.\u003c\/strong\u003e\u003c\/p\u003e\n\u003ch3\u003eA true everyday piece.\u003c\/h3\u003e\n\u003cp\u003eSome clothes work for a moment.\u003cbr\u003eAnd some clothes you reach for again and again.\u003cbr\u003eThis one clearly belongs in the second category.\u003cbr\u003eDay to day, on the go, meeting friends, at an event or simply as a clean basic:\u003cbr\u003eThe HEIMAT T-Shirt Women is just right when you like things easy, high quality and to the point.\u003cbr\u003eA shirt that doesn't dress you up as someone else. It simply suits you.\u003c\/p\u003e\n\u003ch3\u003eBlack. Because it always works.\u003c\/h3\u003e\n\u003cp\u003eBlack needs no explanation.\u003cbr\u003eIt is calm. It is timeless. And it leaves room for what matters.\u003cbr\u003eThe HEIMAT T-Shirt Women combines exactly this clarity with our understated brand signature.\u003cbr\u003eThe small HEIMAT logo on the chest sets the accent.\u003cbr\u003eNo more than necessary. Just enough.\u003cbr\u003eUnderstatement instead of volume.\u003c\/p\u003e\n\u003ch3\u003eSubtle branding. Strong impact.\u003c\/h3\u003e\n\u003cp\u003eThe HEIMAT logo sits deliberately small and discreet on the left chest.\u003cbr\u003eYou see it.\u003cbr\u003eBut it doesn't shout.\u003cbr\u003eThat's exactly how we wanted it.\u003cbr\u003eBecause the shirt shouldn't look like classic merch.\u003cbr\u003eIt should feel like a high-quality, wearable basic with attitude.\u003cbr\u003e\u003cstrong\u003eYou don't have to write HEIMAT in big letters on your chest for people to know what it stands for.\u003c\/strong\u003e\u003c\/p\u003e\n\u003ch3\u003eWhat makes it special?\u003c\/h3\u003e\n\u003cp\u003eBlack women's T-shirt · subtle chest logo · clean look · easy to combine · regional production · clear HEIMAT signature\u003c\/p\u003e\n\u003ctable class=\"table-auto\" width=\"100%\"\u003e\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eProduct\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eHEIMAT T-Shirt Women\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eColour\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eBlack\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eSizes\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eXS · S · M · L · XL\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eFit\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eClassic women's fit\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eDesign\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eClean, minimalist design\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eBranding\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eSubtle HEIMAT logo on the chest\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eProduction\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eMade in Switzerland\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eDevelopment \u0026amp; design\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eDeveloped and designed in the Arbon region\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eLook\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eSimple, high quality and timeless\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eCharacter\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eSimple. Quality. Truly HEIMAT.\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\u003c\/table\u003e","brand":"Heimat","offers":[{"title":"XS","offer_id":58902734078326,"sku":"20-0300-01","price":24.9,"currency_code":"CHF","in_stock":true},{"title":"S","offer_id":58902734111094,"sku":"20-0300-02","price":24.9,"currency_code":"CHF","in_stock":true},{"title":"M","offer_id":58902734143862,"sku":"20-0300-03","price":24.9,"currency_code":"CHF","in_stock":true},{"title":"L","offer_id":58902734176630,"sku":"20-0300-04","price":24.9,"currency_code":"CHF","in_stock":true},{"title":"XL","offer_id":58902734209398,"sku":"20-0300-05","price":24.9,"currency_code":"CHF","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0551\/7790\/4328\/files\/WeiblichesModelimschwarzenHeimat-T-Shirt-1.png?v=1791447480"},{"product_id":"heimat-original-mens-t-shirt","title":"HEIMAT T-Shirt Men","description":"\u003cp\u003eBlack men's T-shirt with a subtle HEIMAT logo on the chest. Simple, high-quality and easy to combine: a clean basic for everyday, free time and on the go.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cstrong\u003e🖤 Simple. Quality. Truly HEIMAT.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003e👕 Classic men's T-shirt\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003e🧵 Subtle HEIMAT logo on the chest\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003e⚫ Clean look in black\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003e🌿 For everyday, free time \u0026amp; on the go\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003e🇨🇭 Minimalist. Timeless. HEIMAT.\u003c\/strong\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eNot just merch. A piece of HEIMAT.\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003e🇨🇭 Made in Switzerland\u003c\/strong\u003e\u003cbr\u003eDeliberately regional instead of as cheap as possible. Our HEIMAT shirt is made in Switzerland, not as anonymous mass-produced goods from the Far East.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e✏️ Designed in the Arbon region\u003c\/strong\u003e\u003cbr\u003eThe idea, design and production come together where HEIMAT is at home. Short distances, direct collaboration and partners from our neighbourhood.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e🤝 Regional, not margin-optimised\u003c\/strong\u003e\u003cbr\u003eWe didn't want a shirt that's produced as cheaply as possible somewhere and then just gets our logo slapped on.\u003cbr\u003eWe wanted a HEIMAT shirt that fits HEIMAT in the way it's made, too.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e🧵 Made with intent\u003c\/strong\u003e\u003cbr\u003eFrom the cut and the finishing to the finished shirt, we deliberately chose regional production.\u003cbr\u003eNot the cheapest route. But the right one for us.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e🏔️ Heimat. To wear.\u003c\/strong\u003e\u003cbr\u003eFor us, Heimat is more than a place. It's the feeling of knowing where something comes from, who's behind it and where it was made.\u003cbr\u003eThat's why we prefer to make things where we're at home ourselves: with people from the region, short distances and a real connection.\u003cbr\u003eThat goes for our products. And now for what we wear, too.\u003cbr\u003e\u003cstrong\u003eA piece of Heimat. To wear.\u003c\/strong\u003e\u003c\/p\u003e\n\u003ch3\u003eLess design. More character.\u003c\/h3\u003e\n\u003cp\u003eWe like products that don't try to shout with every detail.\u003cbr\u003eThe HEIMAT T-Shirt Men is deliberately kept simple.\u003cbr\u003eNo big front print. No unnecessary effects. No loud graphics.\u003cbr\u003eInstead, a black shirt, a restrained logo and a look that fits in anywhere.\u003cbr\u003eThat's exactly what makes it strong.\u003cbr\u003eBecause a shirt that always works doesn't need much explaining.\u003c\/p\u003e\n\u003ch3\u003eA real everyday piece.\u003c\/h3\u003e\n\u003cp\u003eThere are clothes you wear once.\u003cbr\u003eAnd there are clothes you reach for again and again.\u003cbr\u003eThis one is clearly the second kind.\u003cbr\u003eWhether in everyday life, on the go, meeting friends, at an event, in the store or simply as a clean basic:\u003cbr\u003eThe HEIMAT T-Shirt Men fits right in when you like things uncomplicated, high-quality and to the point.\u003cbr\u003eA shirt that doesn't dress you up.\u003cbr\u003eA shirt that simply fits.\u003c\/p\u003e\n\u003ch3\u003eBlack. Because it always works.\u003c\/h3\u003e\n\u003cp\u003eBlack is a classic for a reason.\u003cbr\u003eIt looks calm. It looks high-quality. And it leaves room for what matters.\u003cbr\u003eWith the HEIMAT T-Shirt Men, exactly this calm meets a clear brand identity.\u003cbr\u003eThe small logo on the chest adds the signature without making the shirt look busy.\u003cbr\u003eUnderstatement instead of noise.\u003c\/p\u003e\n\u003ch3\u003eSubtle branding. Strong impact.\u003c\/h3\u003e\n\u003cp\u003eThe HEIMAT logo sits deliberately small and understated on the left chest.\u003cbr\u003eExactly where you notice it, without having it pushed on you.\u003cbr\u003eThe shirt isn't meant to look like merch.\u003cbr\u003eIt's meant to feel like a strong, wearable basic with attitude.\u003cbr\u003eA piece of clothing for people who don't need to shout about HEIMAT to wear it.\u003c\/p\u003e\n\u003ch3\u003eFor men who like it clean.\u003c\/h3\u003e\n\u003cp\u003eThe HEIMAT T-Shirt Men is meant for everyone who likes a clear style:\u003cbr\u003esimple, wearable and without unnecessary frills.\u003cbr\u003eNot a trend piece for a moment.\u003cbr\u003eBut a shirt you'll still enjoy wearing six months from now.\u003cbr\u003eTimeless instead of loud.\u003cbr\u003eA good T-shirt doesn't need to try hard. It just needs to be good.\u003c\/p\u003e\n\u003ch3\u003eWhat makes it special?\u003c\/h3\u003e\n\u003cp\u003eBlack men's T-shirt · subtle chest logo · clean look · easy to combine · clear HEIMAT signature\u003c\/p\u003e\n\u003ctable class=\"table-auto\" width=\"100%\"\u003e\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eProduct\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eHEIMAT T-Shirt Men\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eColour\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eBlack\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eSizes\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eS · M · L · XL · XXL\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eFit\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eClassic men's fit\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eDesign\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eClean, minimalist design\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eBranding\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eSubtle HEIMAT logo on the chest\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eProduction\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eMade in Switzerland\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eDesign origin\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eDeveloped and designed in the Arbon region\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eLook\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eSimple, high-quality and timeless\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eCharacter\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eSimple. Quality. Truly HEIMAT.\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\u003c\/table\u003e","brand":"Heimat","offers":[{"title":"M","offer_id":58902787686774,"sku":"20-0300-06","price":24.9,"currency_code":"CHF","in_stock":true},{"title":"L","offer_id":58902787719542,"sku":"20-0300-07","price":24.9,"currency_code":"CHF","in_stock":true},{"title":"XL","offer_id":58902787752310,"sku":"20-0300-08","price":24.9,"currency_code":"CHF","in_stock":true},{"title":"2XL","offer_id":58902789128566,"sku":"20-0300-09","price":24.9,"currency_code":"CHF","in_stock":true},{"title":"3XL","offer_id":58902789161334,"sku":"20-0300-10","price":24.9,"currency_code":"CHF","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0551\/7790\/4328\/files\/SchwarzesHeimat-T-ShirtimStudio.png?v=1791447096"}],"url":"https:\/\/heimatkult.ch\/en\/collections\/heimat-essentials.oembed","provider":"Heimat","version":"1.0","type":"link"}